Associate Director- Global Pursuits
Role Summary
The GTM Offering and Pursuit Lead is accountable for shaping and executing go‑to‑market (GTM) offerings and translating these into winning deal pursuits across new logos and expanding existing accounts. The role partners closely with Pillars, Strategy and Pricing to define market positioning and offerings, enable proactive selling motions for defined offerings and positioning these offerings with existing and new accounts.
What will you be responsible for?
Go‑To‑Market (GTM) Strategy & Growth Enablement
- Partner closely with pillars and strategy teams to define and execute GTM initiatives aligned to growth priorities
- Work closely with pillars to define offerings to package for GTM
- Develop and own GTM assets and sales enablement collateral including pitch decks, solution overviews, value propositions, and client‑ready case studies
- Shape market‑facing messaging by industry, buyer persona, and buying themes
- Work with pillars for productization, standardization, reusability and scalability
- Define the engagement and operating model for offering delivery
- Define the pricing strategy based on inputs from market/comp. intelligence and base pricing for service/product
- Work with ecosystem team to identify any partners needed to scale, staff and take to market
- Enable proactive selling motions through first‑call decks, differentiated POVs, and targeted pitches
- Incorporate win/loss insights, competitive intelligence, and client feedback into GTM refinement
- Lead storyboarding and GTM‑aligned win theme development anchored to market plays, client priorities, and buyer personas in Pursuits.
- Partner with Offering Leads to shape integrated, outcome‑oriented solutions that support GTM narratives and differentiated positioning
- Drive executive summaries, GTM messaging frameworks, and client narratives to ensure consistency across proactive pitches, pursuits, and RFx responses
- Pitch deck customization for specific pursuits and scope
- Proactive proposals /RFP responses with sufficient review cycles
Commercials & Contracting Coordination
- Partner with Pricing Architects and Finance to support commercial strategy and price‑to‑win discussions
- Coordinate SOW inputs, assumptions, and scope alignment for the specific offerings
- Support client clarifications, negotiations, and contractual finalization
Key Outcomes / KPIs
- Reuse and adoption of GTM and pursuit assets
- Reduced pursuit cycle time and improved team productivity
Qualifications
Education
- Bachelor’s degree in engineering
- MBA or equivalent business qualification – preferred
Experience
- 15+ years in GTM, Presales and pursuits
- Exposure to IT services, digital, healthcare, or enterprise services environments
Skills & Competencies
- GTM & Sales Enablement: Experience developing GTM strategies, pitch decks, case studies, and assets to support proactive selling and pipeline growth
- Storytelling & Communication: Executive‑level narrative and value articulation
- Stakeholder Management: Ability to influence without authority
- Commercial Acumen: Understanding of pricing, SOWs, and contract concepts
Mindset
- Highly organized, deadline‑driven, and detail‑oriented
- Comfortable operating in ambiguity and high‑pressure environments
- Proactive, collaborative, and outcomes‑focused
- Strong ownership mentality with a client‑first approach