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Lead GEO Specialist

About Providence

Providence, one of the US’s largest not-for-profit healthcare systems, is committed to high quality, compassionate healthcare for all. Driven by the belief that health is a human right and the vision, ‘Health for a better world’, Providence and its 121,000 caregivers strive to provide everyone access to affordable quality care and services.

Providence has a network of 51 hospitals, 1,000+ care clinics, senior services, supportive housing, and other health and educational services in the US.

Providence India is bringing to fruition the transformational shift of the healthcare ecosystem to Health 2.0. The India center will have focused efforts around healthcare technology and innovation, and play a vital role in driving digital transformation of health systems for improved patient outcomes and experiences, caregiver efficiency, and running the business of Providence at scale.


Why Us?

  • Best In-class Benefits
  • Inclusive Leadership
  • Reimagining Healthcare
  • Competitive Pay
  • Supportive Reporting Relation

Position Overview

​We are looking for a forward-thinking, data-driven Online Search Strategist with 6 to 9 years of experience to lead our organic growth engine. The search landscape is shifting rapidly beyond traditional search engines. In this role, you will not only oversee classic Search Engine Optimization (SEO), but you will also pioneer our strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring our brand remains highly visible across AI platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.

​The ideal candidate possesses deep technical acumen in comprehensive website auditing, a thorough understanding of search algorithms, and a mastery of the modern digital marketing tool stack.

​Key Responsibilities

​1. Search Strategy & Innovation (SEO, AEO & GEO)

  • ​ Develop and execute an end-to-end omnichannel organic search strategy that encompasses traditional search engines (Google, Bing) and AI-driven answer engines.
  • ​Optimize brand content, architecture, and data structures to ensure maximum citation and visibility in generative AI search experiences and LLM (Large Language Model) outputs.
  • ​Move beyond standard keyword research to build intent-based content strategies, focusing on conversational queries, long-tail natural language patterns, and structured data.

​2. Technical Site Governance & Auditing

  • ​Lead regular, deep-dive technical audits of our web properties to evaluate indexability, crawl efficiency, Search visibility, site architecture, and rendering issues.
  • ​ Implement and manage advanced Schema markup and JSON-LD configurations to maximize eligibility for rich snippets and AI crawler comprehension.
  • ​ Collaborate closely with site management, UI/UX, content, product, engineering teams, and other stakeholders to strategies, and implement the best practices as per the technical findings.

​3. Analytics, Tools & Performance Tracking

  • ​Monitor, analyse, and report on organic performance, user behaviour, and conversion metrics across the organic funnel. Candidate should have experience on web analytics reporting tools like, Adobe Analytics or GA4, search auditing tools like SEMRush, Profound, Google search console, or other similar platforms.
  • ​​Establish tracking frameworks to measure referral traffic and brand mentions originating from generative AI engines and chatbots. You should have good understanding of the channel attribution.

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Required Experience & Skills

  • ​6–9 years of dedicated experience in digital marketing, with a heavy emphasis on enterprise-level SEO and search strategy.
  • ​Proven understanding of how LLMs and generative search engines retrieve information, with practical ideas or frameworks for AEO and GEO.
  • ​Expert-level knowledge of technical optimization, including canonicalization strategies, structured tags, internationalization (hreflang), and JavaScript SEO.
  • ​The Digital Marketing Tool Stack: High proficiency with tools such as:
    • ​Crawl/Audit: Screaming Frog, DeepCrawl/Lumar, or Sitebulb.
    • ​Enterprise SEO/Analytics: Semrush, Profound, Ahrefs, BrightEdge, Google Search Console, and Adobe Analytics or GA4.
    • ​AI Tracking: Familiarity with emerging platforms tracking AI mentions and LLM visibility.
  • ​Strong cross-functional collaboration skills to work alongside site management, content writers, developers, and product team.
  • Good to have skills:
    • Experience in healthcare domain who understands the US healthcare industry.
    • Have knowledge of Paid search, Email, Social media, and other digital marketing channels.

​Preferred Qualifications

​Background in managing organic search transitions during major website migrations or brand overhauls.

Providence’s vision to create ‘Health for a Better World’ aids us to provide a fair and equitable workplace for all in our employment, whether temporary, part-time or full time, and to promote individuality and diversity of thought and background, and acknowledge its role in the organization’s success. This makes us committed towards equal employment opportunities, regardless of race, religion or belief, color, ancestry, disability, marital status, gender, sexual orientation, age, nationality, ethnic origin, pregnancy, or related needs, mental or sensory disability, HIV Status, or any other category protected by applicable law. In furtherance to our mission in building a more inclusive and equitable environment, we shall, from time to time, undertake programs to assist, uplift and empower underrepresented groups including but not limited to Women, PWD (Persons with Disabilities), LGTBQ+ (Lesbian, Gay, Transgender, Bisexual or Queer), Veterans and others. We strive to address all forms of discrimination or harassment and provide a safe and confidential process to report any misconduct.

Contact our Integrity hotline also, read our Code of Conduct.

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