Lead Marketing Analytics
How is this team contributing to vision of Providence?
We are looking for an experienced SME who has a proven record of successfully building and supporting data, analytics solutions and platforms to join us in our evolution. This role will take the lead in designing, implementing and evolving analytics solutions to complex business problems. You will work with a team of data enthusiasts, who are reaching across the Healthcare-IT-aisle to marry medical history with modern marketing technology in order to ease the patient’s way. The Senior Campaign Analyst will be a foremost expert on the patient journey and responsible for delivering insights and recommendations to drive patient loyalty, retention and acquisition.
What will you be responsible for?
The Senior Analyst works alongside marketing managers, marketing engineering and architecture, and executives in providing deep thought leadership around measuring the effectiveness and financial outcome of all marketing activity and the consumer journey overall. The senior campaign analyst must have a broad range of skills and expertise including the ability to manage the analytics product life cycle, understand the capabilities of a variety of different software and cloud based solutions, establishing and guide measurement best practices, and interpret the measurement needs of the business from discovery through reporting and insight delivery, to maintenance.
What would your week look like?
Responsible for how analytics systems and functions are defined and interconnected to ensure business, team, and program success.
Responsibility for the lifecycle of analytics architecture, tools, reporting, and overall program.
Strong ability to elicit, analyze and communicate business requirements from multiple customers across disparate functions.
Key owner for documentation for analytics reporting processes and implementation processes. Develop and promote analytics standards and support the team in developing and maintaining them as the foundation for designing cohesive experiences .
Combine disparate data from other functions into a cohesive story (testing, personalization, ad performance, CRM, clinical data, etc.).
Excellent analytical skills. Comfortable seeking out and piecing together fragments of information, extrapolating, recognizing patterns and drawing conclusions from partial data. Think strategically, but stay on top of tactical execution. This is a hands-on, in the data role.
Partner with vendor to build Media Mix Models, Multi- Touch Attribution Models, and Unified Measurement Models.
Who we are looking for?
Bachelor's Degree in Marketing, Business, Analytics, Mathematics or Computer Science or equivalent educ/experience
4-8 years’ experience in statistical languages and tools (R, SAS, SQL)
4-8 years’ experience in data visualization tools (e.g. Tableau, PowerBI)
4-8 years’ experience in database Environments (Snowflake, Oracle, etc)
Experience in building media mix models/attribution models/campaign optimization models.
Designs, drives, and exhibits significant influence over the operation and delivery of analytics throughout the enterprise. Exhibits influence over the program and department roadmap. Knows when to resist, when to take a loss, when to remain silent, when to escalate. Thoughtfully adapts to drive towards the best outcome for both people and business. Seeks win-win-win scenarios.
Lead the creation and management (in partnership with data engineering) of dashboards for trending campaign effectiveness, prospect engagement, funnel engagement and consumer value (by acquisition, retention, reactivation).
Providence is proud to be an Equal Opportunity Employer. We appreciate differences related to the factors including but not limited to background, education, gender, age, generation, religious background, ability, technical skills in all our employment related opportunities.
Health is a human right
