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Senior Marketing Manager, External Services

About Providence

Providence, one of the US’s largest not-for-profit healthcare systems, is committed to high quality, compassionate healthcare for all. Driven by the belief that health is a human right and the vision, ‘Health for a better world’, Providence and its 121,000 caregivers strive to provide everyone access to affordable quality care and services.

Providence has a network of 51 hospitals, 1,000+ care clinics, senior services, supportive housing, and other health and educational services in the US.

Providence India is bringing to fruition the transformational shift of the healthcare ecosystem to Health 2.0. The India center will have focused efforts around healthcare technology and innovation, and play a vital role in driving digital transformation of health systems for improved patient outcomes and experiences, caregiver efficiency, and running the business of Providence at scale.


Why Us?

  • Best In-class Benefits
  • Inclusive Leadership
  • Reimagining Healthcare
  • Competitive Pay
  • Supportive Reporting Relation

About Providence

At Providence, we believe health is a human right and are committed to building a better world through compassionate care, innovation, and technology. Providence Global Center in India is part of Providence, one of the largest not-for-profit health systems in the United States.

 

Through digital, technology, and transformation services, Providence’s India enables US health systems to transform at scale—helping improve outcomes, reduce costs, and enable the future of healthcare. As we expand our External Services offerings, we are focused on stronger market positioning, sharper customer narratives, and deeper engagement with priority enterprise accounts.

 

Role: Marketing Manager / Senior Marketing Manager – External Services
Reporting to: Head of Brand Marketing & Communications / External Services Leadership

 

Role Summary

The Marketing Manager / Senior Marketing Manager – External Services will be responsible for building and delivering an account-based marketing (ABM) strategy that expands and deepens customer relationships, translating intelligence and data into focused interventions. This includes executing targeted marketing communications, events, customer storytelling, analyst engagement, and campaigns to support account growth and partnership.

 

This role works closely with various teams, including sales, client partners, business leaders, customers, and executive stakeholders to position Providence as a trusted, outcomes-driven healthtech transformation partner for U.S. enterprise customers. The focus is on account-specific, below-the-line engagement, measurable impact, and pipeline influence—not mass marketing or broad corporate communications.

 

Key Responsibilities

1. Account-Based Marketing (ABM)

  • Design and execute account-based marketing programs for priority External Services accounts.
  • Partner with Sales and Account Leadership to:
    • Identify target accounts and personas
    • Align marketing priorities with account growth strategies
    • Support strategic pursuits and expansion opportunities
  • Develop integrated ABM plans including:
    • Targeted campaigns and messaging
    • Executive-level narratives
    • Events and account engagement programs
  • Track and report ABM effectiveness using engagement, pipeline influence, and account traction metrics.

2. Customer Storytelling & Proof Points

  • Build strong customer stories, case studies, client narratives, and testimonials for External Services.
  • Work with delivery teams, client partners, and leaders to extract:
    • Measurable business impact
    • Transformation journeys
    • Value delivered across cost, efficiency, quality, and outcomes
  • Translate complex healthcare and technology services into clear, compelling, sales-ready narratives.
  • Maintain a structured customer storytelling repository aligned by industry, service line, and buyer persona.

3. Events & Executive Engagement

  • Plan and execute high-impact events aligned to ABM goals, including:
    • Executive roundtables and CXO forums
    • Customer and prospect dinners
    • Analyst events
    • Industry conferences and sponsored events
    • Account-specific workshops
  • Own end-to-end event execution:
    • Audience targeting
    • Messaging and positioning
    • Speaker alignment
    • Pre- and post-event follow-up
  • Ensure events are designed for relationship-building and pipeline impact, not just visibility.

4. Account-Based Marketing Communications

  • Develop tailored marketing communications for target accounts, including:
    • Account-specific narratives
    • Executive presentations and POVs
    • Thought leadership content
    • ABM emails and newsletters
    • LinkedIn campaigns
    • Sales enablement assets
  • Ensure messaging is:
    • Outcome-led
    • Brand-aligned
    • Industry- and buyer-relevant
    • Consistent with Providence’s brand and values, while allowing deep account-level customization.

5. Sales & Stakeholder Collaboration

  • Act as a strategic marketing partner to Sales, Client Partners, Industry Leads, and Leadership.
  • Participate in account planning, pursuit preparation, and key growth conversations.
  • Support large deals and strategic accounts with:
    • Strong value narratives
    • Customer proof points
    • Executive-level storytelling
  • Influence stakeholders through insight, structure, and data.

6. Measurement & Reporting

  • Define and track key performance indicators such as:
    • Account engagement
    • Campaign effectiveness
    • Event ROI
    • Content impact and usage
    • Pipeline influence (where applicable)
  • Provide clear, executive-ready updates on marketing impact.
  • Continuously optimize programs based on performance and feedback.

Key Requirements

  • 7–10 years of experience (Manager) or 10–14+ years (Senior Manager) in B2B marketing, preferably in:
    • Healthcare IT
    • IT / technology services
    • Consulting or professional services
  • Proven experience in:
    • Account-based marketing (ABM)
    • Customer storytelling and case study development
    • Events and executive engagement programs
  • Strong stakeholder management and business communication skills.
  • Experience working closely with Sales and Account teams.
  • Exposure to U.S. enterprise or healthcare markets preferred.

Skills & Attributes

  • Strategic, outcome-oriented mindset
  • Strong communications, storytelling and narrative-building capability
  • High attention to detail with ability to manage multiple accounts and initiatives
  • Comfortable engaging with senior and executive stakeholders
  • Data-driven and metrics-focused
  • Collaborative, proactive, and execution-focused

Diversity & Inclusion

At Providence, we value and celebrate diversity. We are committed to creating an inclusive environment across backgrounds, education, gender, age, abilities, and perspectives in all our employment opportunities.

 

Providence’s vision to create ‘Health for a Better World’ aids us to provide a fair and equitable workplace for all in our employment, whether temporary, part-time or full time, and to promote individuality and diversity of thought and background, and acknowledge its role in the organization’s success. This makes us committed towards equal employment opportunities, regardless of race, religion or belief, color, ancestry, disability, marital status, gender, sexual orientation, age, nationality, ethnic origin, pregnancy, or related needs, mental or sensory disability, HIV Status, or any other category protected by applicable law. In furtherance to our mission in building a more inclusive and equitable environment, we shall, from time to time, undertake programs to assist, uplift and empower underrepresented groups including but not limited to Women, PWD (Persons with Disabilities), LGTBQ+ (Lesbian, Gay, Transgender, Bisexual or Queer), Veterans and others. We strive to address all forms of discrimination or harassment and provide a safe and confidential process to report any misconduct.

Contact our Integrity hotline also, read our Code of Conduct.

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